I am sharing the completed design for the Czechdesign competition, which was selected by the expert jury among the most successful designs.
For the 130th anniversary of the product and its visual history, I chose a more traditional design concept.
The dominant design is illustrations depicting plums and the Vizovice hills, specifically the distillery owner's orchards. The golden background enhances the festive mood and complements the color of the cap well. The selected font is called Pirata one. It is based on Gothic capital letters. It is traditional, sufficiently legible, timeless and at the same time works very well with the shape of the label and bottle. It also contrasts with the font used in the logo, so the graphic elements on the label do not interfere.
